As we enter another festive season, books remain one of the most popular of Christmas gifts, but in the age of digital, with its ever-increasing choice and variety of reading formats, there is one statistic which may come as a surprise to many. Nearly one in four adult comic readers is 65 years of age or older, according to a report from US media analysts Simba Information. One of the leading authorities on market intelligence and forecasts in the media and publishing industry, the company believes that the market for comics has been driven by a series of successful film adaptations in recent years, most notably Warner Bros.’ The Dark Knight, which stands as one of the highest-grossing films of all time. Yet, as Overview of the U.S. Comic Book and Graphic Novel Market 2009-2010 clearly shows, the industry remains misunderstood at best.
“Despite notable efforts from many in the industry, comics and graphic novels continue to be repeatedly mislabeled as just another children’s book category,” said Warren Pawlowski, online publishing manager for Simba Information and an analyst within the company’s Trade Books Group. “With nearly a quarter of the comic reading audience beyond the age of retirement, there is a misconception that needs to be corrected.”
The report, which delves deeper into the persona of the modern-day comic reader, with detailed demographic comparisons to book buyers and the general population, also provides bestseller analysis of the three major segments within the comic industry—comic books, graphic novels and manga—featuring multiple listings of the top titles and publishers by both title output and total dollar sales, as well as sales forecasts for the coming year. Until the last few years, the comics industry, particularly the graphic novel segment, has been a market largely untapped by traditional book publishers. However, a growing number have come to embrace it, with both publishers and retailers realising the numerous and significant opportunities offered by this diverse market.
Sure to be top of many ‘best books’ lists for 2013, especially as thoughts turn towards the 100th anniversary of the beginning of World War I next year, is the latest work of art and possible magnum opus from the American journalist and comics writer Joe Sacco. In an extraordinary, 24-foot-long wordless panorama, The Great War depicts the events of a single day – the launch of the Battle of the Somme on 1st July, 1916. It is a day which has come to epitomise the madness of the First World War. Almost 20,000 British soldiers were killed and another 40,000 were wounded that first day, and there were more than one million casualties by the time the offensive halted a few months later. From the riding exercises of General Douglas Haig to the massive artillery positions and marshalling areas behind the trench lines, to the legions of British soldiers going ‘over the top’ and being cut down in No-Man’s-Land, to the tens of thousands of wounded soldiers retreating and the dead being buried en masse, The Great War is a landmark work in Sacco’s illustrious career, and ‘makes visceral one of the bloodiest days in history.’
“The Great War seems to work in slow motion. The reader’s eye doesn’t dart quickly over the pages, pulled along by a sense of narrative; rather, we are invited to look closely at every inch of every page, and it’s only in this intense inspection that the horror hits. Over there, an officer quietly vomits. Over here, a horse is put out of its misery. And in this corner, a soldier twists on a stretcher, his arms thrown out in front of him as if he wants nothing more than to embrace death. Most of the time there are so many men in Sacco’s trenches – at the Somme, soldiers were forced to spend the night before the beginning of the offensive on their feet – that all we can see from our position behind the lines are the massed ranks of their helmets, piled and gently curved as if they were just counters in a particularly heinous form of tiddlywinks. So when a face or a gesture is visible, you’re pulled up, caught out, remembrance suddenly sour and fierce rather than merely mournful.”
Rachel Cooke, The Observer, Sunday 8 September 2013
Click here to see my full list of recommended picture books, comics and graphic novels for all ages.