Transmedia and Education – Living Lab Madrid 2012

Just catching my breath after a great conference in Madrid where I had the privilege of sharing a platform with some very impressive speakers and activists from the emerging world of transmedia, including a truly inspirational masterclass from the master of transmedia himself, Henry Jenkins. The three-day event was perhaps the most professional and well-organised event I have ever attended, thanks to the tireless efforts of the organiser Fernando Carrion, and the sponsors Fundacion Telefonica of Spain, who hosted the conference in their new state-of-the-art auditorium in central Madrid. One of the key themes of the conference was of course literacy, and the implications for formal systems of education of the developing culture of transmedia.

You can watch all the presentations from the conference, including Henry Jenkins, here.

“What skills do children need to become full participants in convergence culture? Across this book, we have identified a number – the ability to pool knowledge with others in a collaborative enterprise (as in Survivor spoiling), the ability to share and compare value systems by evaluating ethical dramas (as occurs in the gossip surrounding reality television), the ability to make connections across scattered pieces of information (as occurs when we consume The Matrix, 1999, or Pokemon, 1998), the ability to express your interpretations and feelings toward popular fictions through your own folk culture (as occurs in Star Wars fan cinema), and the ability to circulate what you create via the Internet so that it can be shared with others (again as in fan cinema). The example of The Daily Prophet (a web-based ‘school newspaper’ for the fictional Hogwarts) suggests yet another cultural competency: role-playing both as a means of exploring a fictional realm and as a means of developing a richer understanding of yourself and the culture around you. These kids come to understand Harry Potter by occupying a space within Hogwarts; occupying such a space helped them to map more fully the rules of this fictional world and the roles that various characters played within it. Much as an actor builds up a character by combining things discovered through research with things learned through personal introspection, these kids were drawing on their own experiences to flesh out various aspects of Rowling’s fiction. This is a kind of intellectual mastery that comes only through active participation. At the same time, role-playing was providing an inspiration for them to expand other kinds of literacy skills – those already valued within traditional education.”

HenryJenkins, Convergence Culture, 2006

The American-inspired Telefonica building on Madrid’s Gran Via

It strikes me that if schooling is to continue to be relevant in the modern world some fundamental changes have to be made. We need to have a much broader approach to literacy and literacy development than we do at the moment. In Scotland, as in many other countries, the curriculum narrows as young people develop into their mid-teens, and their formal education ends with the study of perhaps five or six subjects, one of which is English, which consists of the analysis of printed text (usually prose) and the ‘critical evaluation’ of one or two works of ‘literature’ (usually historic and too often repeating long-established interpretations of the text). The students’ success or failure in this endeavour often determines their future career pathway, as Higher English or its equivalent is the benchmark of acceptable intelligence. I have in fact often heard it referred to, with some affection in educational establishments, as ‘the gold standard’.

But think about it for a moment. Wouldn’t a more appropriate measure of literacy for the mainstream school leaver be an awareness of popular cultural media and an ability to make critical comment on their creation, distribution and effect? And shouldn’t a key aspect of that assessment be of the student’s ability to create and share such texts? Let’s call it Transmedia Studies.

See my photos from the Living Lab Conference here.

See previous post on Henry Jenkins and Convergence Culture here.

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6 thoughts on “Transmedia and Education – Living Lab Madrid 2012

  1. So true! Why shouldn’t we teach students to analyze the media that permeates their lives? It’s just as useful (and sometimes moreso) than teaching them to analyze texts from hundreds of years ago).

    • Hi Catherine. I quite agree, though of course for a minority of students the analysis of recognised literary texts is a perfectly valid study. I just don’t think it should be the benchmark for literacy standards, as it has too narrow a focus. On another note, your comment was timely as I am preparing a writing workshop and I have just had a look at your own blog – a fantastic resource for teachers. Many thanks!
      Bill

  2. Pingback: Transmedia and Education – Living Lab Madrid 2012 « Bill Boyd … | Richard Kastelein - Creative Technology and building the bridge

  3. Hi Bill! Thank you so much for your great presentation at Madrid Transmedia Living Lab in Madrid, and first of all for your great human values. We still have a long way to go, but a little work now can go a long way in paying for an education tomorrow. It is definitely an amazing journey!

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